Customer: GFS Marketplace
 Single Display Demonstrates Entire Product Line. Our customer GFS Marketplace faced the challenge of visually communicating a great deal of information about a product category in a small space. Equally important was the need for demonstrating the product quality and to reduce the quantity of non-saleable cartons caused by customers tearing into the full cartons of stock to "feel" the product.
 Our team worked with the merchandisers at GFS; we listened to their need, discussed the ideal location, determined there was a need to tell shoppers about the product features and benefits and through this process developed and presented a unique solution.
After implementation of the display, sales increased significantly, and the torn open carton issue was no longer an issue. This led to the development of other displays throughout the store that helped the customers get a "hands on" feel of the product that normally is sealed in cartons.
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